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| Colliers to help lease Fifth Street Towers Twin Cities Business Journal - Minneapolis,MN The head of the new leasing team is Dick Keller, a broker in the Minneapolis office of St. Louis-based Colliers Turley Martin Tucker. ... |
| Elm Point Business Park Bldg. Sells for $2.6M Mark Zvibleman of Sperry Van Ness represented the seller, while Keith Schneider, Ben Cahill and Mike Statter of Colliers Turley Martin Tucker represented ... |
City deals help industrial occupancy rate
St. Louis Post-Dispatch - St. Louis,MO
Colliers Turley Martin Tucker reports that Villa Lighting's new headquarters on Chouteau Avenue and Universal Storage's lease at the North Broadway ...
St. Louis office vacancy up slightly; rents up too
St. Louis Post Dispatch
Office vacancies rose a bit in the first quarter, but so did rents. And the region added 272,000 square feet of occupied office space, mostly in the health care sector, according to a report out Wednesday from Colliers Turley Martin Tucker
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DHR Pays $7.7M for Woods Mill Pointe Office |
The St. Louis Office Market managed to stay in positive territory for the first quarter of 2009. Get the full report just released from CTMT St. Louis. First Quarter 2000 Office Market Report
Empty Spaces — Rivergate speaks to wider retail reality
Nashville Business Journal - Nashville,TN
“It’s going to be fine, unless we have more national closings,” says Peggy Sells, a broker with Colliers Turley Martin Tucker. “If that happens then clearly ...
Sealed bid reveals slow market
Minneapolis Star Tribune - Minneapolis,MN
The Twin Cities office of Colliers Turley Martin Tucker worked with Tulsa, Okla.-based National Commercial Auctioneers in selling the building through a ...
Downtown office vacancies shoot up
Dayton Business Journal - Dayton,OH
Tony Witt, vice president of the Dayton office of Colliers Turley Martin Tucker, said Dayton has been a victim of businesses consolidating and relocating ...
Now more than ever, smart marketers are taking advantage of the tools that technology affords them. Among the latest marketing trends in commercial real estate are the use of mobile technology through text messaging and social media/social networking. These methods are popular, growing, and cost-effective.
While it likely comes as no surprise, over 95% of cell phones have texting capabilities; this opens the door to hundreds of millions of users. And we’re talking about the relevant demographic, adults over age 25. But are they texting? Statistics say that three out of four adults are indeed texting.
Not only is on-demand mobile technology simple, but it also provides an immediate response - invaluable to both the buyer and the seller in commercial real estate.
Available 24/7 and upon interest in a particular property the potential tenant, at their convenience, can request additional information. Within seconds of texting and entering a property code, a message is sent back containing data about the property, location, available square footage, cost and contact information. This also gives the recipient the ability to share and forward the information at their fingertips. On the other end of this virtual connection, the broker receives valuable data as well. Once the tenant has sent a text, the real estate broker can continue to build their database of leads and they are armed with a measurable and trackable lead. For marketing metrics this provides a quick return on investment.
Now and in the years to come we will see a shift in marketing commercial real estate to social communications online. Building relationships and networking will go beyond traditional networking groups and community organizations. Social media and social networking is not a fad but rather another method of building relationships with clients and future clients. The instant speed of information through Twitter and engaging in group conversations on Facebook and LinkedIn are avenues to get market research and property information out quickly. This instant open line of communication is important to the broker’s accessibility to clients and meeting their needs. The next tweet might be market research a client needs to make the best real estate decision.
Undoubtedly it is the savvy marketer who is up to date on technology and continually looks for the best mix of tools to be effective. Mobile technology, social media and social networking will be invaluable in providing up to the minute information to a potential client.
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